Garage 162 motorcycle racing

Collaborative Innovation

MEDIA MARKETING · CAMPAIGNS · EVENTS · MERCH

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ABOUT US

Connell Studio builds merchandise, content, and live experiences for athletes, artists, and brands, taking ideas from concept into the real world across product, media, and live events. Whether it’s a single project or a larger rollout, the scope is defined by what needs to be built.

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WHAT WE BUILD

Four connected service lanes. One creative partner.

Media Marketing

Media Marketing

Production days, content series, and media partnerships.

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Campaign Development

Campaign Development

Long-form features, campaigns, and narrative content.

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Event Coverage

Event Coverage

On-site tournament and live event media coverage.

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Merch Services

Merch Services

Custom apparel from concept through production.

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Work With Us

Let's Build Something.

Call or email us from 9-5 EST and talk with a team member who can help get you started!

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Brand Identity & Content Production

RUFSTR Racing

  • Redesigned team logo
  • Custom DTG shirts and hoodies
  • Embroidered hats and duffle bags (custom thread)
  • 6 edited short form videos (reels)
  • Long form YouTube interview
  • Directed content + launch strategy

Media Content

RUFSTR boat in boathouse
RUFSTR cockpit instruments on the water

CLOTHING & MERCH

Custom apparel collection, DTG · Embroidery · Screen Print

RUFSTR White Tee
RUFSTR Grey Tee
RUFSTR Blue Hoodie
RUFSTR Grey Hoodie
RUFSTR Hats
RUFSTR Bag

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We build brands through merch, media, and marketing. Let's talk.

Content Production & Apparel

Garage 162

  • Redesigned team logo
  • Custom DTG team & pit crew shirts
  • 4 short-form interview videos
  • 2 high-energy promo videos

Media Content

Garage 162 #162 leading the pack
Garage 162 high-speed corner
Aprilia RSV Garage 162 overhead
KYT helmet on Garage 162 bike
Garage 162 pit lane
Garage 162 Brembo brake rotor
Garage 162 racing gloves
Garage 162 championship win

CLOTHING & MERCH

Garage 162 White Tee Design

START YOUR PROJECT

We build brands through merch, media, and marketing. Let's talk.

Brand Identity & Apparel

Premier Services Group

  • Redesigned company logo
  • Company branded performance gear & embroidered polos
  • Custom brand kit for social & digital use

Media Content

Media coming soon
Media coming soon
Media coming soon

CLOTHING & MERCH

Premier Services Short Sleeve
Premier Services Black Polo
Premier Services Long Sleeve

START YOUR PROJECT

We build brands through merch, media, and marketing. Let's talk.

Media Production

Mid Atlantic Soaring

  • Full media day with the MASA team
  • Short-form content for social media
  • Long-form YouTube interview & documentary

Media Content

MASA N8396 P6 tail fin
MASA N7782S sailplane on field
MASA crew with sailplane on airfield
MASA crew moving Ventus glider
MASA pilot in cockpit pre-flight
MASA ASK 21 pilot ready for launch
MASA N7782S tail section
MASA ground crew inspection
MASA observers watching sailplane

START YOUR PROJECT

We build brands through merch, media, and marketing. Let's talk.

Artist Partnership

DJ Bray

  • Artist merchandise design
  • Custom artist stage shirts
  • Ongoing event & show coverage
  • Short-form social content
  • Tour visuals & promo material

Media Content

DJ Bray performing
DJ Bray show

CLOTHING & MERCH

DJ Bray Halloweekened White Tee
DJ Bray Margville Black Tee
DJ Bray MTV White Tee
DJ Bray Save A Horse

START YOUR PROJECT

We build brands through merch, media, and marketing. Let's talk.

Event Coverage & Merch

HROMY

  • Artist merchandise design
  • Custom DTF stage shirt: Fillmore Rodeo Show
  • Event content coverage: The Fillmore Silver Spring
  • Short-form social content from the performance

Media Content

HROMY at Pioneer DJ setup
HROMY mid-set

CLOTHING & MERCH

HROMY White Stage Tee

START YOUR PROJECT

We build brands through merch, media, and marketing. Let's talk.

Media Marketing
Media Marketing

Most businesses want better content. The ones that actually grow are the ones with a consistent creative partner showing up every month. Media Marketing at Connell Studio is a recurring production service built for brands, businesses, and organizations that are ready to take their content seriously.

How It Works

Media Marketing is a monthly engagement. Here's what that process looks like from start to recurring delivery.

01

Strategy Session

We start by learning your business, your audience, and your goals. What are you trying to grow? Where do you want to show up? This shapes your entire content plan.

02

Monthly Content Plan

Before anything gets shot, we map out the month. Topics, formats, shoot dates, delivery timeline. You review and approve, no surprises.

03

Production

We show up and shoot. Every month. Professional camera, professional editing, professional results, without you having to manage a production team.

04

Delivery & Review

Edited, formatted, and delivered on time. We review performance together, adjust the strategy, and make the next month even stronger.

Who It's For

Media Marketing works for any brand that needs consistent, professional content output without building an in-house team.

Growing Businesses

Companies that want to show up consistently online but don't have the time, equipment, or team to make it happen in-house. This is the retainer lane, we become your content department.

Service-Based Brands

Contractors, service providers, fitness studios, restaurants, any business where showing what you do builds trust and drives leads. Monthly content tells that story consistently.

Teams & Organizations

Programs that want a documented season. Every game, every practice, every moment, turned into content that builds your brand and grows your audience over time.

What's Included in Your Monthly Plan

Monthly Content Calendar

We build out your content plan at the start of each month. You know what's getting made, when it drops, and how it fits your goals.

Regular Production Days

Scheduled shoots built around your business calendar. We show up, capture, and deliver, every month without you having to chase it down.

Social-First Editing

Every piece of content is edited, formatted, and sized for your platforms. Instagram, TikTok, YouTube, right dimensions, right pacing, right format.

Brand Alignment

As your partner, we learn your brand's voice, aesthetic, and goals. The longer we work together, the sharper and more on-brand the content gets.

START YOUR PROJECT

We build brands through merch, media, and marketing. Let's talk.

Event Coverage
Event Coverage

Live events move fast. The content that comes out of them doesn't have to be an afterthought. Connell Studio shows up on-site, embeds with your team, and turns the energy of your event into media that lives long after the day is over.

Who This Is For

Sports Teams & Leagues

Programs and organizations that want professional coverage of games, tournaments, and showcases. Highlight reels, athlete features, and season archives.

Artists & Promoters

Artists, DJs, and event promoters running shows and performances. Highlight recaps, social-ready clips, and behind-the-scenes coverage built for the music industry.

Brands & Organizations

Companies running activations, product launches, and brand events. Content that captures the energy of the day and drives engagement long after the event ends.

Types of Events & Coverage

Sports & Showcases

Game film, athlete packages, team features, and highlight edits. On-site at tournaments, showcases, and regular season events.

Live Events & Concerts

Full event documentation, highlight recap, social-ready clips, and behind-the-scenes content. Built for artists, promoters, and venues.

Brand Activations

Campaign events, product launches, and brand experiences. Content that captures the activation and drives post-event engagement.

Campus & Org Events

Coverage built for colleges, organizations, and community events. Social-first content, event recaps, and organizational archive content.

Featured Media

Garage 162 race action
Mid Atlantic Soaring
RUFSTR powerboat cockpit
DJ Bray at Pioneer DJ
Garage 162 race gloves
DJ Bray performance

Media Packages

Every event is different. These are starting points. We build custom packages based on your event, timeline, and content needs.

Essential Coverage

Single-day coverage for smaller events and activations.

  • On-site filming (up to 6 hours)
  • 3-5 social-ready short clips
  • 1 highlight recap video
  • Digital delivery within 48 hours
Inquire

Partnership Coverage

Ongoing coverage for recurring events, leagues, or organizations.

  • Multi-day or season coverage
  • Dedicated media team
  • Content strategy alignment
  • Priority turnaround
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Merch Services
Merch Services

Connell Studio builds custom apparel and merch for student orgs, athletes, artists, and small businesses. One point of contact. We handle sourcing, design, production, and fulfillment. No chasing vendors, no miscommunication.

What We Produce

From a single custom piece to a full collection, here's what we build.

Custom Apparel

  • Tees, hoodies, crewnecks, joggers
  • Performance and athletic wear
  • Streetwear and campus drops
  • Starting at 12+ pieces for most methods

Headwear

  • Embroidered snapbacks and rope hats
  • Custom woven and PVC patches
  • Structured and unstructured caps
  • The most worn piece in any drop

Brand Kits

  • Full rollouts combining multiple pieces
  • One consistent design system throughout
  • Packaged for drops, events, or gifting
  • Ideal for orgs, teams, and small businesses

How It Works

Four steps from brief to delivery. Simple, consistent, and built around your timeline.

01

Submit Your Brief

Tell us what you need. Quantity, garment type, and deadline. A quick email or contact form is all it takes to get started.

02

Design & Source

We build your artwork and source the right garments. Every order gets a digital mockup before anything moves to production.

03

You Approve

Review your mockup and sign off. No production starts without your approval. What you approve is exactly what gets made.

04

Produce & Deliver

Your order goes into production, gets quality-checked, and ships directly to you. Most orders deliver in 2–3 weeks from approval.

Finished Product Gallery

Real decorated garments from actual orders. Not mockups. This is what comes off the production floor.

Decoration Methods

We match the right technique to your design, garment, and order size.

Screenprinting

The classic look. Ink pressed directly into the fabric for a clean, lasting finish.

Min order: 12+ pieces

Best for: Team gear, bulk drops, bold graphics

Direct to Film (DTF)

Full-color transfer that works on any fabric. No minimums, no limits on detail.

Min order: No minimum

Best for: Small runs, complex artwork, samples

Embroidery

Stitched directly into the garment. The premium finish that signals quality.

Min order: 12+ pieces

Best for: Hats, jackets, corporate and athletic apparel

Direct to Garment (DTG)

Printed into the fabric fibers. Unlimited color, perfect for one-offs.

Min order: No minimum

Best for: Single pieces, prototypes, detailed artwork

Not sure which to use? Big orders with simple colors go Screenprint. Complex or small runs go DTF. Premium headwear and jackets go Embroidery. One-offs go DTG.

START YOUR PROJECT

Let's build something that moves.

Campaign Development
Campaign Development

What's Involved

Connell Studio builds campaigns from concept through execution. We develop the strategy, content, audience experience, and a clear path to bring your vision to life.

How We Build It

Every campaign follows the same core framework, adapted to your goals, your audience, and your timeline.

01

Goal & Audience

We start by defining what the campaign needs to accomplish and who it needs to reach. These two answers shape everything else.

02

Concept Development

We build the creative concept, the theme, the message, and the format. This is the "what does this campaign look like and feel like" phase.

03

Content Integration

We map the content layer into the campaign, what gets produced, when it publishes, and how it extends reach across channels.

04

Execution Roadmap

Everything goes into a clear plan with dates, responsibilities, and deliverables. You know exactly what's happening and when.

Types of Campaigns We Build

Brand Launches & Drops

Full campaign architecture for product launches, brand debuts, and limited releases. Strategy, content, and audience experience all mapped out before anything goes live.

Event Campaigns

Pre-event awareness, on-site content strategy, and post-event recap campaigns. Built for brands and organizations running events that need to generate attention before, during, and after.

Awareness & Brand Building

Long-form campaigns designed to establish presence and grow a brand's audience over a defined period. Structured around content, partnerships, and consistent visual storytelling.

Athlete & Artist Campaigns

Campaign development for athletes entering their recruiting season, artists releasing music or merchandise, and creators building their audience in a specific direction.

START YOUR PROJECT

We build brands through merch, media, and marketing. Let's talk.

Founder Stories

Chapter 01

FOUNDER STORIES

Long-form conversations with the founders, builders, and risk-takers shaping what comes next. We sit down with the people behind the brands, and ask the questions that matter. How did you start? What does it actually cost? Where are you taking this?

Episodes

Founder Stories Episode 01
Coming Soon Episode 02
Athlete Stories

Chapter 02

ATHLETE STORIES

Inside the lives, mindsets, and missions of the competitors we document and build with. Racers, climbers, grinders, we follow the athletes who don’t wait for permission and tell their stories the way they deserve to be told.

Episodes

RUFSTR Racing Athletes Stories Episode 01
Coming Soon Episode 02
Artist Stories

Chapter 03

ARTIST STORIES

The creative minds shaping culture, their process, their vision, and where they’re headed. We go deep with the musicians, designers, and visual artists who are building something that lasts.

Episodes

Coming Soon Episode 01
Coming Soon Episode 02

Brand Apparel

Real Property Management

  • Custom screenprinted hoodies
  • Custom brand kit for digital use

CLOTHING & MERCH

RPM Grey Hoodie

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Custom clothing built for your brand. Let's design something worth wearing.

Brand Identity & Apparel

Evolve Home Hub

  • Redesigned company logo
  • Custom brand kit for social & digital use
  • Custom screenprinted hoodies
  • Carhartt brand sourcing

CLOTHING & MERCH

Evolve Black Hoodie
Evolve Blue Hoodie
Evolve Green Hoodie
Evolve Grey Hoodie

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Custom clothing built for your brand. Let's design something worth wearing.

Content Production & Apparel

Garage 162

  • Custom DTG team & pit crew shirts
  • Branded apparel design

CLOTHING & MERCH

Garage 162 White Tee Design

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Custom clothing built for your brand. Let's design something worth wearing.

Custom Apparel

Bass Fishing Club

  • Custom DTF hoodies & tees
  • Embroidered hats with custom patch
  • Design & vector services

CLOTHING & MERCH

Bass Fishing Grey Tee
Bass Fishing Club White Tee A
Bass Fishing Club White Tee B
Bass Fishing Club Grey Hoodie
Bass Fishing Club Grey Hoodie Design B
Bass Fishing Hat Mockup
Bass Fishing Trucker Hat Mockup

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Custom clothing built for your brand. Let's design something worth wearing.

Apparel Design & Branding

Music Production Club

  • Custom apparel design
  • Adopted as the official club logo
  • Brand kit for social & digital use

CLOTHING & MERCH

Music Production Club Black Tee

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Custom clothing built for your brand. Let's design something worth wearing.

Artist Partnership

DJ Bray

  • Artist merchandise design
  • Custom artist stage shirts
  • Event & tour merch

CLOTHING & MERCH

DJ Bray Halloweekened White Tee
DJ Bray Margville Black Tee
DJ Bray MTV White Tee
DJ Bray Save A Horse

START YOUR PROJECT

Custom clothing built for your brand. Let's design something worth wearing.

Event Coverage & Merch

Hromy

  • Artist merchandise design
  • Custom DTF stage shirt

CLOTHING & MERCH

Hromy White Stage Tee

START YOUR PROJECT

Custom clothing built for your brand. Let's design something worth wearing.

Custom Apparel

Alpha Sigma Phi

  • DTF & screenprinted tees, hoodies & sweatpants
  • Custom puff embroidered hats
  • Custom brand kit for social & digital use
  • Multiple event collections

CLOTHING & MERCH

Alpha Sig Dirty Myrtle White Tee
Alpha Sig Boxing Black Tee
Alpha Sig Blue Alpha White Tee
Alpha Sig White Rodeo Tee
Alpha Sig Basic Black Tee
Alpha Sig Members Black Tee
Alpha Sig Black Split Letter Hoodie
Alpha Sig Grey Split Letter Hoodie
Alpha Sig Both Sweatpants
Alpha Sig Grey Frost Letter Hoodie
Alpha Sigma Phi Hat

START YOUR PROJECT

Custom clothing built for your brand. Let's design something worth wearing.

Custom Apparel

Phi Kappa Psi

  • Custom DTF tees
  • Screen printed sweatshirts & sweatpants

CLOTHING & MERCH

Phi Psi Black Live Ever Die Never Tee
Phi Psi White Live Ever Die Never Tee
Phi Kappa Psi Snake Hoodie
Phi Kappa Psi Sweatpants

START YOUR PROJECT

Custom clothing built for your brand. Let's design something worth wearing.

Brand Identity & Apparel

Premier Services Group

  • Redesigned company logo
  • Company branded performance gear & embroidered polos
  • Custom brand kit for social & digital use

CLOTHING & MERCH

Premier Services Short Sleeve
Premier Services Black Polo
Premier Services Long Sleeve

START YOUR PROJECT

Custom clothing built for your brand. Let's design something worth wearing.

Team Apparel

SAC Soccer

  • Custom screen printed team hoodies
  • Personalized player name & number
  • Artwork design & editing services

CLOTHING & MERCH

SAC Soccer Apparel

START YOUR PROJECT

Let's build something that moves.

Our Story

Connell Studio started with merchandise, designing and producing apparel for athletes, artists, and brands. As the work grew, it stopped being just about the product. The work expanded to include content, campaigns, and live experiences.

Instead of separating those pieces, we kept them within the same process. Design, production, content, and rollout were built together, allowing projects to move with consistency and without disconnect between stages.

Over time, that approach shaped how the studio operates today, developing campaigns, capsules, and ongoing systems across product, content, and live events, with projects that can stay focused or scale into larger rollouts depending on what the work calls for.

Connell Studio

Studio Creators
Internship Program

1–3 Academic Credits Per Semester

We're building a real agency and we need real people to help run it. Studio Creators is a semester-long internship for students who want more than a classroom. You'll work on live client projects, build a professional portfolio, and earn academic credit while doing it.

What You Get

  • Real clients, real deliverables, real portfolio work
  • Hands-on experience across content, brand strategy, and merch
  • Direct mentorship from Connell Studio's founder
  • 1–3 academic credits depending on scope and hours
  • A professional portfolio piece ready for any interview

Who We're Looking For

  • Undergrads in Media Arts & Design, Marketing, or Communications
  • Creative self-starters who take initiative
  • People who want to learn by doing, not watching
  • Students with a camera, a laptop, and drive

What You'll Do

  • Produce content for live client campaigns
  • Assist on brand shoots, event coverage & social strategy
  • Support merch projects from concept through delivery
  • Document collabs as portfolio case studies

Ready to Apply?

Submit your resume and portfolio to be considered for the Studio Creators program. Students accepted coordinate directly with their university registrar to apply academic credits. We support 1–3 credits per semester based on scope and hours.

Email your resume and portfolio to team.connellstudio@gmail.com with the subject line: "Studio Creators Application"

Frequently Asked Questions

Answers to the questions we get most often about merch orders, content services, and how we work.

For screen printing and embroidery, the minimum is 12 pieces per order. Direct to Film (DTF) and Direct to Garment (DTG) have no minimums, making them ideal for small runs, samples, or one-off pieces. If you are unsure which method fits your order, we will help you figure it out after your brief.
Most orders are completed and shipped within 2 to 3 weeks from the date you approve your mockup. Rush timelines are available depending on order size and method. We will always be upfront about the timeline before production starts so there are no surprises.
We handle design as part of the process. You do not need to come in with final artwork. Bring your idea, your brand assets, and any references you like. We build the artwork from there and send you a digital mockup before anything moves to production. If you already have print-ready files, we can work with those too.
Yes, always. Every order goes through a mockup approval step before anything is produced. You review the design on the actual garment, request changes if needed, and sign off before production begins. Nothing gets made without your approval.
Pricing depends on the garment type, decoration method, quantity, and number of print locations. We provide a full quote after your brief so you know the exact cost before committing. Larger quantities bring the per-unit cost down. We are transparent about margins and do not charge hidden setup fees.
A content retainer is a recurring monthly engagement. Each month includes a content calendar, scheduled production days, social-first editing, and brand alignment. We show up, capture, edit, and deliver. You know what is being made, when it drops, and how it fits your goals. Scope and deliverables are agreed on before the retainer starts.
Yes. Merch orders ship anywhere. For content and media work, we are based in the DMV area but travel for the right projects. If you are outside our immediate range, reach out and we will figure out what makes sense.
A project is a single-scope engagement with a defined start and end. A retainer is a recurring monthly agreement where we function as your ongoing creative partner. Projects are good for one-time drops, events, or campaigns. Retainers are better when you need consistent content output, ongoing strategy, or a long-term brand presence.
We back our work. If something is wrong on our end, we fix it or remake it. Because every order goes through a mockup approval before production, most issues are caught before they happen. If a production error occurs, we take responsibility. Our goal is that every client can show the finished product and be proud of it.
Fill out the contact form on our site or email us directly at team.connellstudio@gmail.com. Tell us what you need, your timeline, and your budget if you have one. We will respond within one business day and take it from there.

Still have questions?

Reach out directly and we will get back to you within one business day.

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Get In Touch

We're available Monday-Friday, 9am to 5pm EST. Reach out by phone, email, or fill out the form and we'll get back to you.

First name is required.
Last name is required.
A valid email is required.
Organization name is required.
Please select a project type.
Message is required.